Burberry Streets - Seongsu, Seoul

A complete activation take over in Seongsu, Seoul. The debut of Daniel Lee’s first collection with Burberry was rolled out throughout the city with smaller retail pop-ups and architectural interventions, culminating in the Petal Maze, an installation inspired by the English rose, a new motif that features heavily in Lee’s collections.

Norman’s Cafe provided food for the event, which resulted in the design of the a greasy spoon cafe in Seoul.